The strategies of multinationals. Elements for a critical approach to neoliberal society - Luca Marsi
Academic work
The Strategies of Multinationals opens the debate on a subject traditionally reserved for business experts, by placing it in a much broader scope. Particularly well written, based on varied and concrete examples, this book will be enlightening for everyone: citizens keen to understand the behind the scenes, students, economic players or analysts, but also marketing and business strategy specialists who will find a counterpoint to traditional approaches and, certainly, food for thought.
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Digital book
ISBN 978-2-313-00492-0Ebook (PDF) - 257 p. (2013)
Paper book
ISBN 978-2-313-00493-7Paper book - 260 p. (2013)